IC: We like to dominate one area before expanding into a new market because we like to drum up as much brand awareness as possible. Sweet Paris also has an atmosphere and aesthetic that is commonly known to attract a large female audience, but we want to stress that people of all ages and genders should be able to enjoy the luxurious ambiance and the wide range of menu and drink items.įC: Why has it been important to saturate the Texas market with your concepts before expanding elsewhere? It can, in fact, be a great sweet treat, or a savory and filling one at that! Sweet Paris specializes in crêpes of all kinds, but also offers other menu items like paninis, salads, soups, milkshakes, specialty coffees, etc. Little to no budget has gone into marketing because of the immense coverage these people have curated and continue to curate for us.įC: How is Sweet Paris overcoming the stigma of being a “dessert shop”?ĪC: Most often when someone hears “crêpe,” they assume that it is a light, sweet treat. These “food-tographers,” as we like to call them, capture the brand essence and have basically been each location’s and corporate’s marketing strategy. These influencer posts have proven to be a great, organic marketing tactic for us. IC: The presentation of our food and decorative interiors has caught the eyes of influencers all around Texas. ?Find GOOD Franchises in Your Target Industries That Are STILL Available in Your Area (Free Tool)
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